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Oatly · Concept

Product Announcement (Editorial)

A type-driven announcement leaning fully into an offbeat, conversational brand voice.

Wow, no cow. Now in Barista.

Oatly <hey@oatly.com>

oatly.

WOW.
NO COW.
NOW IN BARISTA.

Hello you. Yes, you — the one reading the tiny words. We made a thing. It froths. It steams. It behaves suspiciously well in a flat white. It is our Barista Edition, and it is, objectively, quite good. (We're not supposed to say that. We said it.)

Find it near you
It's like milk but made for humans

Oatly

123 Market Street · San Francisco, CA

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Concept / spec design — not affiliated with Oatly.

Unsolicited spec design — not affiliated with Oatly.