Email Design Library

Concept Email Layouts

A set of original, unsolicited spec designs — one for each of a few brands I admire — exploring launch, welcome, seasonal, announcement, and cart-recovery formats. Each is built as a real, self-contained email layout.

The Wool Runner, reimagined 🌿

Allbirds <hello@allbirds.com>

allbirds

New arrival

The Wool Runner,
reimagined.

Softer, lighter, and made from responsibly sourced merino. Meet your next everyday shoe.

Shop the drop

Just landed

👟

Wool Runner

$110

👟

Tree Dasher

$135

👟

Trail Runner

$140

Allbirds

123 Market Street · San Francisco, CA

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Concept / spec design — not affiliated with Allbirds.

Allbirds · New-Arrival Product Launch

A calm, natural product-launch email: earthy hero, three-product grid, single clear CTA.

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You're one of us now — here's 15% off

Glossier <team@glossier.com>

Glossier.

🌸

Welcome in

You're one of us now.

Skincare first, makeup second. Here's 15% off your first order to get you started.

HELLO15

Start shopping

Glossier

123 Market Street · San Francisco, CA

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Concept / spec design — not affiliated with Glossier.

Glossier · Welcome / First-Purchase

A soft, editorial welcome email with a first-order discount code and minimal styling.

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Where to next?

Away <travel@awaytravel.com>

AWAY

Summer, sorted

Where to next?

Our best-selling carry-on just got a warm-weather refresh. Pack lighter, travel further.

Explore the collection

🧳

The Carry-On · Sand

Polycarbonate shell · ejectable battery · 100-day trial

$275

Away

123 Market Street · San Francisco, CA

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Concept / spec design — not affiliated with Away.

Away · Seasonal Travel Campaign

A seasonal campaign email pairing a lifestyle hero with a single product spec row.

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Wow, no cow. Now in Barista.

Oatly <hey@oatly.com>

oatly.

WOW.
NO COW.
NOW IN BARISTA.

Hello you. Yes, you — the one reading the tiny words. We made a thing. It froths. It steams. It behaves suspiciously well in a flat white. It is our Barista Edition, and it is, objectively, quite good. (We're not supposed to say that. We said it.)

Find it near you

It's like milk but made for humans

Oatly

123 Market Street · San Francisco, CA

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Concept / spec design — not affiliated with Oatly.

Oatly · Product Announcement (Editorial)

A type-driven announcement leaning fully into an offbeat, conversational brand voice.

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You left something behind 🕯️

Marlow <shop@marlow.co>

MARLOW